The price of viral marketing
Oct. 28th, 2006 09:46 am(Ganked from Slashdot)
After 20th Century Fox/Universal encouraged Firefly/Serenity fans to participate in viral marketing campaigns, which are often credited for the success of the film, Universal's lawyers are now sending nasty cease and desist orders and retroactive bills to many of the fans who helped get word of the film out there.
The fan response? Retroactively billing Universal for promotional services rendered.
After 20th Century Fox/Universal encouraged Firefly/Serenity fans to participate in viral marketing campaigns, which are often credited for the success of the film, Universal's lawyers are now sending nasty cease and desist orders and retroactive bills to many of the fans who helped get word of the film out there.
The fan response? Retroactively billing Universal for promotional services rendered.